An Experimental and Theoretical Analysis of Price-Matching Refund Policies
| Year of publication: |
2000
|
|---|---|
| Authors: | Jain, Sanjay ; Srivastava, Joydeep |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 3, p. 351-362
|