An experimental approach to comparing similarity- and guilt-based charitable appeals
Year of publication: |
August 2016
|
---|---|
Authors: | Van Rijn, Jordan ; Barham, Bradford L. ; Sundaram-Stukel, Reka |
Publisher: |
[Madison, WI] : University of Wisconsin-Madison, Department of Agricultural & Applied Economics |
Subject: | Fundraising | Soziales Verhalten | Social behaviour | Anreiz | Incentives | Nichtkooperatives Spiel | Noncooperative game | Studierende | Students | Experiment | USA | United States | Ultimatumspiel | Ultimatum game |
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