An experimental enquiry into sponsoring: What effects can be measured?
| Year of publication: |
1995
|
|---|---|
| Authors: | Hansen, Flemming ; Scotwin, Lene |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 23.1995, 3, p. 173-181
|