An experimental investigation of valuation change due to commonality in vertical product line extension
| Year of publication: |
2001
|
|---|---|
| Authors: | Kim, Kilsun ; Chhajed, Dilip |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 4, p. 219-230
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