An experimental study of the effects of interactivity and humor in E-commerce
Yuan Gao
| Year of publication: |
2011
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|---|---|
| Authors: | Gao, Yuan |
| Published in: |
Review of business information systems. - Littleton, Colo., ISSN 1534-665X, ZDB-ID 2442108X. - Vol. 15.2011, 1, p. 9-14
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885785