An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Yang-Im Lee and Peter R. J. Trim
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee, Yang-im ; Trim, Peter R. J. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 3, p. 314-337
|
| Subject: | communication | culture | organizational learning | marketing | relationships | strategy | Südkorea | South Korea | Lernende Organisation | Learning organization | Japan | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Unternehmenskultur | Corporate culture | Multinationales Unternehmen | Transnational corporation | Elektronikindustrie | Electronics industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408103