An exploration of linear programming in media selection
Frank M. Bass and Ronald T. Lonsdale
| Year of publication: |
1969
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|---|---|
| Authors: | Bass, Frank M. ; Lonsdale, Ronald T. |
| Published in: |
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 156-173
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing Research. Vol. 3. 1966, May |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001879321