An exploration of the impact of gender on customer engagement
Year of publication: |
2023
|
---|---|
Authors: | Gligor, David ; Bozkurt, Sıddık ; Welch, Emma ; Gligor, Nichole |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 4, p. 379-402
|
Subject: | brand identification | customer engagement | Gender | perceived brand fairness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Geschlecht | Markenführung | Brand management | Markenimage | Brand image | Kundenintegration | Customer integration |
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