An Exploration of the Use of Language Training in Exporting Firms

Despite the importance of using foreign languages as a means of increasing competitiveness in overseas markets, there is little empirical data on how firms use languages and access training as part of a competitive strategy. Based on interviews with the owner/managers of 14 firms in Northamptonshire, this paper considers their use of language training. A detailed investigation was carried out of the type of training used in the surveyed firms. Through the use of in-depth interviews, the diverse strategies used by the firms were revealed. The implications for local training providers are also discussed.