An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context
Year of publication: |
2025
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Authors: | Sestino, Andrea ; Bernardo, Alessandro ; Rizzo, Cristian ; Bresciani, Stefano |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 28.2025, 4, p. 1315-1341
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Subject: | Customization | Gamification | Healthcare | Information technologies | Involvement | Mobile application | Mobility-related opportunity | Perceived usefulness | Social value | Trust | Wellness | Informationstechnik | Information technology | Vertrauen | Confidence | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Gesundheitswesen | Health care system | Innovationsakzeptanz | Innovation adoption |
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