An explorative study of virtual trading games : a means-end chain approach

Yu-Ling Lin (National Chin-Yi University of Technology)

Year of publication:	2015
Authors:	Lin, Yu-Ling
Published in:	Business education & accreditation : BEA. - Hilo, Hawaii : IBFR, ISSN 1944-5903, ZDB-ID 2536578-2. - Vol. 7.2015, 1, p. 97-106
Subject:	Digital Game-Based Learning \| Means-end Chain Theory \| Virtual Trading \| Virtuelle Realität \| Virtual reality \| Social Web \| Social web \| Theorie \| Theory \| Electronic Commerce \| E-commerce \| Konsumentenverhalten \| Consumer behaviour \| Computerspiel \| Video game

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