An exploratory comparison of materialism and conspicuous consumption in Pakistan

Madhoo Dev, Jeffrey Steven Podoshen, and Muhammad Shahzad

Year of publication:	October-December 2018
Authors:	Dev, Madhoo ; Podoshen, Jeffrey Steven ; Shahzad, Muhammad
Published in:	Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 5, p. 317-325
Subject:	Materialism \| conspicuous consumption \| Pakistan consumer behavior \| Pakistan \| Nachfrageinterdependenz \| Interdependent preferences \| Konsumentenverhalten \| Consumer behaviour \| Privater Konsum \| Private consumption \| Materialismus

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