An exploratory investigation into cultural awareness and approach to negotiation of Greek, Russian and British managers

Presents a comparison of approaches to negotiation and level of cultural awareness of international business managers in Russia, Greece and the UK. Demonstrates that although managers in the three countries are distinctly different in their demographic and cultural characteristics they generally exhibit high impression accuracy and adopt a similar approach to the negotiation process. Discusses implications for European business.

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Year of publication:	2002
Authors:	Fraser, Campbell ; Zarkada‐Fraser, Anna
Published in:	European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 14.2002, 2, p. 111-127
Publisher:	MCB UP Ltd
Subject:	Negotiating \| Greece \| Russia \| United Kingdom \| National culture \| International business

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/09555340210420091 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014713089