An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
| Year of publication: |
2003
|
|---|---|
| Authors: | Thi Tuyet Mai, Nguyen ; Jung, Kwon ; Lantz, Garold ; Loeb, Sandra G. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 11.2003, 2, p. 13-35
|