An exploratory investigation of shopper behaviour in an immersive virtual reality store
| Year of publication: |
2019
|
|---|---|
| Authors: | Schnack, Alexander ; Wright, Malcolm J. ; Holdershaw, Judith L. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2019, 2 (19.12.), p. 182-195
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1803 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012188927