An exploratory investigation of the interdependence between marketing and operations functions in service firms
| Year of publication: |
1994
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|---|---|
| Authors: | Mahajan, J. ; Vakharia, A.J. ; Paul, P. ; Chase, R.B. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 11.1994, 1, p. 1-16
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