An exploratory investigation of the virtual community MySpace.com : what are consumers saying about fashion?
Year of publication: |
2007
|
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Authors: | Thomas, Jane Boyd ; Peters, Cara Okleshen ; Tolson, Holly |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 4, p. 587-603
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mode | Fashion |
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