An exploratory research on country-of-origin and its impact on the UAE consumers buying decisions
Year of publication: |
2020
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Authors: | Potluri, Rajasekhara Mouly ; Johnson, Sophia |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 9, p. 455-466
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Subject: | Country-of-Origin | Buying Decisions | UAE Consumers | Kruskal-Wallis Testing Technique | United Arab Emirates | Vereinigte Arabische Emirate | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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