An exploratory role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation
Mary F. Hazeldine; Morgan P. Miles
| Year of publication: |
2010
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|---|---|
| Authors: | Hazeldine, Mary F. ; Miles, Morgan P. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 26.2010, 4, p. 117-129
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997589