An exploratory study of cause-related retailing: Insights from the not just shopping<UP>®<-UP> business model
| Year of publication: |
2007
|
|---|---|
| Authors: | Peters, Cara ; Thomas, Jane ; Tolson, Holly |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 35.2007, 11, p. 895-911
|