An exploratory study of client-vendor relationships for predicting the effects of advanced technology-based retail scenarios
Eleonora Pantano; Harry Timmermans
| Year of publication: |
2014
|
|---|---|
| Authors: | Pantano, Eleonora ; Timmermans, Harry J. P. |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 371-383
|
| Subject: | Technischer Fortschritt | Technological change | Einzelhandel | Retail trade | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379285