An exploratory study of Hong Kong consumers' use of Social Network Sites (SNS) for product information search
Kwan-Yu Yeung, John Stanton
| Year of publication: |
2016
|
|---|---|
| Authors: | Yeung, Kwan-yu ; Stanton, John |
| Published in: |
Selected papers July 2016 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2016, p. 181-193
|
| Subject: | Hongkong | Hong Kong | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Informationsverhalten | Information behaviour | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011987625