The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Jie Chen, Lefa Teng, Ying Yu, Xueer Yu
| Year of publication: |
2016
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|---|---|
| Authors: | Chen, Jie ; Teng, Lefa ; Yu, Ying ; Yu, Xueer |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 467-475
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| Subject: | Online brand-related information | eWOM source | Neutral/third source | Manufacturer/retailer source | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Internet | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011435934