An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Year of publication: |
September 2015
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Authors: | Lee, Yangim ; Trim, Peter R. J. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 4, p. 338-357
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Subject: | culture | knowledge | learning | marketing | service | strategy | Südkorea | South Korea | Unternehmenskultur | Corporate culture | Lernende Organisation | Learning organization | Kundenservice | Customer service | Lernen | Learning | Wissensmanagement | Knowledge management | Konglomerat | Conglomerate | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2015.1073421 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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