An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Björn Frank and Shusei Mitsumoto
| Year of publication: |
2023
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|---|---|
| Authors: | Frank, Björn ; Mitsumoto, Shusei |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 4, p. 1091-1114
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| Subject: | Athlete endorsement | gender | match-up hypothesis | source attractiveness model | sports experience | Werbewirkung | Advertising effects | Sportler | Athletes | Sport | Sports | Geschlecht | Gender | Celebrity-Werbung | Celebrity endorsement | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Description of contents: | Description [tandfonline.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1963302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320228