An extended technology acceptance model for marketing strategies in social media

George Cristian Nistor

Year of publication:	2019
Authors:	Nistor, George Cristian
Subject:	Social media \| Social networks \| Social influence \| Technology acceptance model \| perceived ease of use \| perceived usefulness \| Social Web \| Social web \| Innovationsakzeptanz \| Innovation adoption \| Soziales Netzwerk \| Social network \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing

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