An illustration of Bayes' theorem and its use as a decision-making aid for competitive intelligence and marketing analysts
| Year of publication: |
2008
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|---|---|
| Authors: | Michaeli, Rainer ; Simon, Lothar |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 7, p. 804-813
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