An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data

This paper investigates the suitability of collaborative filtering algorithms methods for situations when only binary pick-any customer information (i.e., choice/nonchoice of items, such as shopping basket data) is available.

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Year of publication:	2002-10-01
Authors:	Mild, Andreas ; Reutterer, Thomas
Publisher:	Wirtschaftsuniversität <Wien>
Subject:	Electronic Shopping \| Filter \| Electronic Commerce

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Extent:	159744 bytes 12 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Institut für Informationsverarbeitung - Working papers Wirtschaftsuniversität Wien - Arbeitspapiere ; 2002, 76
Type of publication:	Book / Working Paper
Language:	English
Classification:	Sales and distribution ; Business data processing. Other aspects ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844792