AN INDIRECT MULTIATTRIBUTE UTILITY MODEL FOR CHOICE OF A BRAND IN A HIGH PRICED PRODUCT CATEGORY.
| Year of publication: |
1988
|
|---|---|
| Authors: | HORSKY, D. ; BENSTON, G. |
| Institutions: | William E. Simon Graduate School of Business Administration, University of Rochester |
| Subject: | utility functions | costs | housing | demography | consumers |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 13 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005779831