An information stock model of customer behavior in multichannel customer support services
Kinshuk Jerath; Anuj Kumar; Serguei Netessine
| Year of publication: |
2015
|
|---|---|
| Authors: | Jerath, Kinshuk ; Kumar, Anuj ; Netessine, Serguei |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 17.2015, 3, p. 368-383
|
| Subject: | multichannel customer behavior | customer service | call center | empirical operation management | probability modeling | Callcenter | Call centre | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Informationswert | Information value | Krankenversicherung | Health insurance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011307925