An innovation diffusion of successive generations by system dynamics — An empirical study of Nike Golf Company
| Year of publication: |
2013
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|---|---|
| Authors: | Kreng, Victor B. ; Wang, Bang Jyun |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 80.2013, 1, p. 77-87
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