An inquiry into effective salesperson social media use in multinational versus local firms
Laurianne Schmitt, Rhett Epler, Eric Casenave, and Jessie Pallud
| Year of publication: |
2024
|
|---|---|
| Authors: | Schmitt, Laurianne ; Epler, Rhett ; Casenave, Eric ; Pallud, Jessie |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 1, p. 72-91
|
| Subject: | social media use | social capital theory | positive publicity | social media advocacy | multinational firms | local firms | international selling | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Sozialkapital | Social capital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231207050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631122