An insightful comparison of brands on an arbitrary ordinal scale
| Year of publication: |
1998
|
|---|---|
| Authors: | Yakir, Benjamin ; Gilula, Zvi |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 40.1998, 3, p. 249-264
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