An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value

Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance

Desarbo, Wayne S., (2005)

Valuemap : an integrated approach toward the spatial modeling of perceived customer value

Sinha, Indrajit, (1996)

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game

Sinha, Indrajit, (2007)