An integrated framework for the design of optimal web banners
Lili Hai; Lan Zhao; Anna Nagurney
| Year of publication: |
2010
|
|---|---|
| Authors: | Hai, Lili ; Zhao, Lan ; Nagurney, Anna |
| Published in: |
Netnomics. - Dordrecht [u.a.] : Springer, ISSN 1385-9587, ZDB-ID 1502252-3. - Vol. 11.2010, 1, p. 69-83
|
| Subject: | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Website | Social Web | Social web | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669450