An integrated hierarchical survey for a large-scale conjoint study for mobile phones
Jong Seok Kim and So Young Sohn
| Year of publication: |
September 2015
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| Authors: | Kim, Jong Seok ; Sohn, So Young |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 4, p. 314-337
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| Subject: | integrated hierarchical survey design (IHSD) | Kano model | willingness to pay (WTP) | choice-based conjoint analysis (CBC) | customer segmentation | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2015.1073420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515072