An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation
Camila Favoretto, Glauco Henrique de Sousa Mendes and Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro and Gilberto Miller Devós Ganga
| Year of publication: |
2024
|
|---|---|
| Authors: | Favoretto, Camila ; Mendes, Glauco Henrique de Sousa ; Mota, Renata de Oliveira ; Godinho Filho, Moacir ; Osiro, Lauro ; Ganga, Gilberto Miller Devós |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 9, p. 2038-2054
|
| Subject: | Servitization | Digital servitization | Digitalization | Fuzzy MICMAC analysis | Interpretive structural modeling | Digitalisierung | Digitization | Fuzzy-Set-Theorie | Fuzzy sets | Leistungsbündel | Bundling strategy | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084253