An integrated model for extending brand based on fuzzy ARAS and ANP methods
Mahmoud Zamani; Arefeh Rabbani; Abdolreza Yazdani-Chamzini; Zenonas Turskis
| Year of publication: |
2014
|
|---|---|
| Authors: | Zamani, Mahmoud ; Rabbani, Arefeh ; Yazdani-Chamzini, Abdolreza ; Turskis, Zenonas |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 3, p. 403-423
|
| Subject: | brand extension | MCDM | ARAS | ANP | fuzzy | model | Fuzzy-Set-Theorie | Fuzzy sets | Markenführung | Brand management | Markentransfer | Brand extension | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376618