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Segmentierung und Klassifikation von Kunden
Monien, Katharina, (2004)
Ansätze zur Patientenklassifikation in der medizinischen Rehabilitation aus gesundheitsökonomischer Perspektive
Ranneberg, Jana, (2006)
Loyalty, naivety and powerlessness among Norwegian retail bank customers
Berg, Lisbet, (2008)
Developing a scale for measuring the personality of sport teams
Tsiotsou, Rodoula, (2012)
An empirically based typology of intercollegiate athletic donors: high and low motivation scenarios
Tsiotsou, Rodoula, (2007)
A stakeholder approach to international and national sport sponsorship
Tsiotsou, Rodoula, (2011)