An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives

SoJung Lee, EunHa (Lena) Jeong

Year of publication:	2023
Authors:	Lee, Sojung ; Jeong, EunHa
Published in:	Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 48.2023, p. 1-14
Subject:	Advertisement \| Celebrity endorsement \| Destination image \| Meaning transfer model \| Self-expansion theory \| Social connectedness theory \| Celebrity-Werbung \| Werbewirkung \| Advertising effects \| Destinationsmanagement \| Destination management \| Tourismusmarketing \| Tourism marketing \| Markenimage \| Brand image \| Werbung \| Advertising

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014461356

A service of the