An integrative framework of pre-emption strategies
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Khai Sheang ; Ng, Irene |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 15.2007, 4, p. 327-348
|