An integrative framework of technology acceptance model and personalisation in mobile commerce
| Year of publication: |
2006
|
|---|---|
| Authors: | Hsu, H. Y. Sonya ; Kulviwat, Songpol |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 1.2005-06, 4, p. 393-410
|