An Interim Report on Measuring Product Development Success and Failure
| Year of publication: |
1993
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|---|---|
| Authors: | Griffin, Abbie ; Page, Albert L. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 10.1993, 4, p. 291-308
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