An international review of cultural consumption research
Year of publication: |
2011-11
|
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Authors: | Casarin, Francesco ; Moretti, Anna |
Institutions: | Dipartimento di Management, Università Ca' Foscari Venezia |
Subject: | Cultural consumption | Marketing research | Segmentation | Motivations |
Extent: | application/pdf |
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Series: | Working Papers. - ISSN 2239-2734. |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 12 25 pages |
Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M30 - Marketing and Advertising. General ; M31 - Marketing ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) |
Source: |
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An International Review of Cultural Consumption Research
Casarin, Francesco, (2012)
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Information Technologies In Transformation Of Marketing Activity
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