An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Year of publication: |
2013
|
---|---|
Authors: | Mercurio, Kathryn R. ; Forehand, Mark R. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 317-339
|
Subject: | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Lernpsychologie | Learning psychology |
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