An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Sudhir Voleti; Praveen K. Kopalle; Pulak Ghosh
| Year of publication: |
2015
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|---|---|
| Authors: | Voleti, Sudhir ; Kopalle, Praveen K. ; Ghosh, Pulak |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 11, p. 2720-2738
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| Subject: | competition | nested Dirchlet process | brand-SKU clustering | product similarity | spatial models | Theorie | Theory | Markenartikel | Brand | Markenführung | Brand management | Wettbewerb | Competition | Produktivität | Productivity | Räumlicher Wettbewerb | Spatial competition | Regionales Cluster | Regional cluster | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011409161