An introduction to the application of (case 1) best-worst scaling in marketing research
Jordan Louviere; Ian Lings; Towhidul Islam; Siegfried Gudergan; Terry Flynn
| Year of publication: |
2013
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|---|---|
| Authors: | Louviere, Jordan J. ; Lings, Ian ; Islam, Towhidul ; Gudergan, Siegfried ; Flynn, Terry |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 292-303
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| Subject: | Best-worst scaling | Measurement | Preference | Choice | Marktforschung | Market research | Messung | Präferenztheorie | Theory of preferences |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779971