An introspective examination of single-unit versus multi-unit franchisees
Rajiv P. Dant; Scott K. Weaven; Brent L. Baker; Hyo Jin (Jean) Jeon
| Year of publication: |
2013
|
|---|---|
| Authors: | Dant, Rajiv P. ; Weaven, Scott K. ; Baker, Brent L. ; Jeon, Hyo Jin Jean |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 4, p. 473-496
|
| Subject: | franchising | multi-unit versus single-unit franchising | organizational structure | relational marketing | motivations for franchise purchase | entrepreneurship | dependence theory | Franchising | Prinzipal-Agent-Theorie | Agency theory | Organisationsstruktur | Organizational structure | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Bd. 41 (2013), 4 (Jul.), Seite 497-500 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776494