An investigation into gambling purchases using the NBD and NBD-Dirichlet models
Desmond Lam; Richard Mizerski
| Year of publication: |
2009
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|---|---|
| Authors: | Lam, Desmond ; Mizerski, Richard |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 3, p. 263-276
|
| Subject: | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Schätzung | Estimation | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873471