An investigation into gambling purchases using the NBD and NBD–Dirichlet models
| Year of publication: |
2009
|
|---|---|
| Authors: | Lam, Desmond ; Mizerski, Richard |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 3, p. 263-276
|
| Publisher: |
Springer |
| Subject: | Gambling consumption | NBD model | NBD–Dirichlet model |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005005669